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Georgia Worrall to head Seafood Ethics Action Alliance

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The Seafood Ethics Action Alliance has selected Georgia Worrall, a seasoned workers' rights and ethical trade professional, to lead its work in advancing social responsibility in global seafood supply chains.

Georgia Worrall takes over the position for head of the Seafood Ethics Action Alliance (SEAA), and brings with her a vision for the SEAA


The Seafood Ethics Action (SEA) Alliance is a pre-competitive collaboration comprised of 34 retailers, supply chain companies and trade bodies, including most major British supermarkets which are collectively responsible for 95 percent of grocery sales in the UK.

In her new role, Worrall will be responsible for leading the delivery of the SEA Alliance’s workplan. The four pillars of this strategy involve establishing the SEA Alliance as an impactful, pre-competitive collaboration; supporting businesses to undertake aligned human rights due diligence (HRDD); carrying out engagement with governments, advocating for worker protections and supporting improvement projects designed to positively impact the labour standards of fishers and aquaculture workers through its Change on the Water Fund.

Worrall's vision for 2024

Laying out her vision for SEA Alliance going into 2024, Worrall stated in a press release: “The SEA Alliance is already well-established in its ability to bring market actors together, including direct competitors, to collaborate effectively for the meaningful advancement of human rights and labour standards in the seafood industry. My role as the new head will involve enhancing the existing pillars of work whilst reinforcing governance structures, ensuring that the alliance remains resilient and adaptable.

Explaining why Worrall was the ideal fit for the role, the SEA Alliance’s chair and group ethics and social sustainability senior manager at Hilton Foods, Julia Black said: “As head, Worrall will bring a great awareness and understanding of the action’s businesses can take to meaningfully impact worker rights. She has a successful history of implementing human rights due diligence within seafood supply chains and I am confident of the beneficial impact her work will bring to the SEA Alliance.”

A foundation for success

Most recently Worrall worked for British retailer and SEA Alliance member, the Co-op, as the human rights and ethical trading manager. She held this role alongside a consultancy position at the SEA Alliance, in which she has been principally responsible since March 2023 for the delivery of its flagship “commitment to progress initiative”.

The Initiative, currently in development, seeks to provide a series of pathways for businesses to follow to improve their HRDD processes. It has been widely consulted on by various industry stakeholders and is expected to be published at this year’s Seafood Expo Global in Barcelona.

The two-month-long search for a new head – responsible for delivering the organisation’s strategic vision – was triggered by the departure of former head, Andy Hickman, who after two years in the role, took up a new position at British retailer and SEA Alliance member, Sainsbury’s.

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