Contentsquare is Named a Market Leader in the Aragon Research Globe Report for Digital Experience Analytics
“As experience continues to be the key competitive differentiator today, brands are looking for ways to harness their data for strategic advantage. Digital Experience Analytics isn’t just about numbers; it’s about ensuring every interaction leaves customers feeling satisfied and valued,” said Lucie Buisson, Chief Product Officer, Contentsquare. “Being named the Leader in our category underscores our relentless pursuit of providing the best possible insights and empowering our customers to thrive in an ever-evolving market landscape. We’re honored to have our innovation acknowledged this way and thrilled to be at the forefront of the experience revolution.”
The report, which evaluates 11 analytics providers, focuses on those vendors who are making a great impact on the market by enabling enterprises to monitor customer engagement to optimize the customer journey. Contentsquare was also highlighted for its capabilities for web and mobile DXA that include Zone-based Heatmaps, Journey Optimization, Product Analytics, Performance Monitoring, and Merchandising.
This is the first time Aragon Research has dedicated a Globe to DXA, which is itself an indicator that this fast-emerging category of analytics has become a must-have for brands competing on experience. The report states, “Digital Experience Analytics is fast becoming the de facto way to understand and optimize customer experience, particularly for online journeys. The ability to help enterprises optimize experiences and increase conversion rates significantly will more than justify the investment in a DXA Service.”
Contentsquare has continually impressed the value of holistic customer experience insights,” said Jim Lundy, Founder and CEO of Aragon Research. “The company’s commitment to enabling brands to identify customer needs better and deliver beyond their expectations solidified its position as a Leader in Aragon Research’s 2024 DXA Globe.”
Contentsquare’s positioning in Aragon’s Globe report is the latest in notable accolades for the company from Aragon Research and others, including the Aragon Research Innovation Award for Digital Experience Analytics and the Aragon Women in Technology Award 2023, which was granted to Chief Product Officer Lucie Buisson. Contentsquare also debuted at #66 in the 2023 Forbes Cloud 100 list, the definitive ranking of the top 100 private cloud companies in the world. The global ranking was based on an evaluation process ranking companies across four factors: market leadership (35%), estimated valuation (30%), operating metrics (20%), and people & culture (15%).
The full Aragon Research Globe for Digital Experience Analytics 2024 can be found here.
About Contentsquare
Contentsquare is a leading digital experience analytics platform that empowers businesses to understand and optimize the user experience across web, mobile, and app platforms. Its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent — at every touchpoint in their journey — enabling businesses to build empathy and create lasting impact.
More than 1300 leading brands use Contentsquare to grow their business, deliver more customer happiness and move with greater agility in a constantly changing world. Its insights are used to optimize the experience on over 1.3 million websites worldwide. Founded in Paris and with offices around the world, Contentsquare is backed by leading high quality investors, including funds and accounts managed by BlackRock, Bpifrance, Canaan, Eurazeo, Highland Europe, KKR, LionTree, Sixth Street and SoftBank Vision Fund 2. For more information, visit www.contentsquare.com.
About Aragon Research
Aragon Research is an independent research and advisory firm that provides business and IT executives with the actionable insights they need to navigate technology’s ever-evolving impact on business. Headquartered in Morgan Hill, CA, Aragon Research works with executives at every major level of the business and across industries to give them the tools they need to make more informed technology and strategy decisions. Aragon delivers high-impact advisory, research, and consulting services, and has a proven team of veteran analysts. For more information, visit www.aragonresearch.com.
Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them “AS IS,” without warranty of any kind. Aragon Research “Aragon Research Globe for Digital Experience Analytics 2024” by [Jim Lundy, April 10, 2024].
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