Blog - Analytics
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9 min read
App onboarding: How to go from okay to outstanding
Most apps lost over 75% of their users within the first day last year. Want your app’s new users to stick around for longer than 24 hours? Then keep reading for actionable insights into teeing up an ultra-effective app onboarding process with the help of app analytics. Onboarding is an essential but fiendishly tricky art for […]
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6 min read
App analytics: The secret behind every five-star app experience
App analytics is the behind-the-scenes X factor powering all your favorite app experiences. And it’s the key to making your app experience stand out and succeed in a massively competitive space. There are millions of apps out there, and to stand a chance at engaging, retaining and delighting users enough to make your app a […]
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4 min read
Golf Digest Online on the value of improving customer experience
The importance of improving the customer experience No one wants a bad user experience. Improving customer experience is essential as it boosts customer satisfaction and loyalty, provides a competitive advantage, increases conversions and sales, reduces customer churn, fosters a positive brand perception, and facilitates data-driven decision-making. Prioritizing a seamless online customer journey enhances a business’s […]
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3 min read
It’s a phrase that sparks a familiar feeling. You might be just about to confirm the trip you’ve been longing to book for months, and clicking ‘Review Order’ just doesn’t do anything. Anger, frustration and anxiety all rise in equal measure as you bear more and more down on your mouse (or fingertip), savagely clicking […]
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7 min read
What is behavioral analytics? Your complete guide
Making every click count has never been more important. In the current economic climate, efficiency is the lifeline you need to survive—Digital teams, therefore, need to focus on providing the sort of frictionless experiences for new and returning loyal customers. And that’s where behavioral analytics comes in, helping to create the holistic understanding of your […]
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7 min read
Your mobile app user experience can be flawless—with CS Apps
Whether your business has an app or your app is your business, nailing the mobile app user experience is critical to business success. And (surprise, surprise) it isn’t easy. Creating an experience that delights app users hinges on understanding those users. That’s where mobile analytics comes into play. However, not just any mobile analytics will do, because […]
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4 min read
How to mitigate risk in business… using analytics
Analytics has come a long way, and the proliferation of digital-led services and digital-first expectations have given rise to an impressive war chest of tools that many businesses utilise in order to stay ahead of the competition. In this article, we sit down with our partner, UserTesting’s Hilary de Rover to understand how analytics can […]
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3 min read
Rage Clicks: What are they and how to avoid them
Rage clicks are when users click on an element of a website or app in frustration or anger. This can happen when users are experiencing technical issues, such as slow loading times or broken links. It can also happen when users are frustrated with the overall user experience. Rage clicks can hurt your website or […]