Blog - Analytics

2 min read

Dreamforce 2019: What We Learned at one of Tech’s Biggest Events

In retrospect, my first time at Dreamforce —  a summit for innovation and cutting-edge technology —  was much how I imagined it would be: a three-day techy delight party. Within an hour of landing, I noticed the groundswell badge-carrying, intentional session trekkers and got to key-note crashing.  Salesforce knows how to set a conference vibe […]

5 min read

What We Learned from 110 Million Visitor Sessions During Black Friday & Cyber Monday

We’re entering the most hectic time of the year again — and it’s not even (officially) the holiday season. That’s because the holiday season doesn’t formally start until the holy grail of retail events. We’re of course alluding to Black Friday, the crème de la crème for boosting revenue. Our globally-extracted data attests to the […]

10 min read

93 Customer Experience Stats and Quotes for 2019 and Beyond

There is one common goal for those in the know; to center our businesses, objectives, internal teams and measures of success around delivering for the end customer, and ultimately, the experience they have with our brands. Halfway through 2019, digital technology is still evolving faster than organizations can adapt, and it’s more vital than ever […]

4 min read

Beauty giant Avon sees sharp increase in engagement and revenue

With 130 years of social selling under its belt, legacy beauty brand Avon has been ramping up its digital transformation, setting its sights on conquering new spaces for user experience optimization. As part of its digital brand lift, Avon has been investing heavily in customer-friendly content, equipping teams with the right tools to make insight-led […]

5 min read

7 things to keep in mind when embarking on a website redesign

There’s plenty of great advice out there for brands about to embark on a website redesign. In this post, we share with you seven tips we believe are a crucial part of any website redesign process. 1. You are sitting on a goldmine—learn everything you can from your old site before your website redesign Unless […]

3 min read

Mobile footers matter more than desktop footers—here’s why, and what to do about it.

If we follow the traditional rules of web design, then the further you go down the page, the less important the information there. However, when it comes to mobile rules change, especially regarding the footer.

3 min read

Eye Tracking vs. Mouse Tracking Analytics

Usability studies have been and continue to be a key method for testing and optimizing website usability. In this article we take a look into the relevance of eye and mouse tracking.