Blog - eCommerce
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3 min read
Making great strides: How ASICS is gearing up its eCommerce website for success
We had the pleasure of speaking with Rick Hoving, Senior eCommerce Manager at ASICS to learn why they chose Contentsquare’s Digital Experience Analytics platform to help future-proof their eCommerce website. About Rick and ASICS As a Senior eCommerce Manager, Rick Hoving leads the EMEA website optimization team at ASICS, responsible for their eCommerce website asics.com […]
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3 min read
Peak sales season: 17 CX tips to boost website ROI and sales
Improve your customer experience this peak sales season to drive conversions, increase sales and improve ROI. Peak sales season means more site traffic and potential revenue, plus fresh opportunities to convert first-time visitors into loyal lifetime customers. According to the 2022 Retail Digital Experience Benchmark Report, 51% of all retail traffic came from new users in […]
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3 min read
How to build a successful eCommerce product launch strategy: Salomon’s roadmap to success
To better understand how to build a successful eCommerce product launch strategy, we met with Marta Sitkowska, Global eCommerce Merchandising Manager, and Thibault Bourret, E-Visual Merchandiser EMEA at Salomon. Both Marta and Thibault sit within the global eCommerce team; Marta drives the merchandising strategy for salomon.com, coordinating its implementation at a regional level. While Thibaut […]
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2 min read
How to boost your eCommerce campaign performance: Etam’s strategy for success
Building on its spirit of innovation, Etam launched its eCommerce site Etam.com in 2001 to better cater to both the on and offline customer experience. Since then, the brand has launched several large eCommerce campaigns over the years—one of which is their flagship Love Price campaign. Source: Etam Optimizing Etam’s biggest eCommerce campaign: Love Price […]
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2 min read
Retail trends and how to succeed in 2022: Expert insight from Shoes.com
We interviewed Eric Hubbard, Director of Site Experience at Shoes.com to get his expert insight into retail trends in 2022 and advice on how to start the new year off strong (whether that’s a fiscal or calendar year). What retail trends are you seeing for eCommerce? From creating an omnichannel brand identity to user-generated and […]
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4 min read
When it comes to connecting with their customers, brands have used a myriad of ways to communicate over the years. Paid advertising through mass media communication channels (such as TV and print) was once de rigueur. This form of communication was memorable—catchy jingles, identifiable branding, well-known taglines, holiday campaigns. We can probably all name (and […]
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2 min read
How to create a frictionless payment process: Four tips from two banking experts
The checkout experience has moved from an afterthought to a key differentiator for eCommerce. The pandemic has changed how merchants prioritize their digital experience and accelerated the need to give customers choices when it comes to the payment process. Our recent panel on How to Create a Frictionless Payment Process discussed how brands can upgrade […]
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2 min read
Sale season fails: The eCommerce bloopers our customers are trying to forget
If you never fail, you never learn. That’s why at one of our recent client clubs we asked our lovely customers about their biggest trade and merchandising bloopers ahead of this year’s sale season. From the relatively small to the big and painful, here are some of our clients’ biggest eCommerce bloopers – anonymized, of […]