Blog - Digital Marketing
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8 min read
A guide to landing page optimization
Your offering is clear. Your site is live. Your PR and ad campaigns are in full swing. You’re actively monitoring sales and subscriptions. But you’re not seeing the results you were hoping to see, and conversions are not growing fast enough. Have you considered landing page optimization to increase retention and achieve a healthier conversion […]
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8 min read
Conversion Rate Optimization (CRO): Calculations, Measurements & Best Practices
Conversion rate is the KPI of all KPIs. It directly impacts a company’s pipeline and revenues, making it the most important metric for most digital marketers and their businesses. However, according to MarketingExperiments, only about 22% of businesses are satisfied with their conversion rates. Addressing this dissatisfaction is where conversion rate optimization (CRO) comes into […]
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3 min read
To drive a higher conversion rate automotive industry needs to focus on digital experiences
Efrat David, former CMO at Contentsquare, explains why focusing on improving digital experiences is critical to driving a higher conversion rate in the automotive industry. A business school professor of mine once referenced “buying a car from a dealership” as one of Americans’ top ten fears. And while the nation’s anxieties have evolved since my […]
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3 min read
Every Financial Services Customer is a Digital Customer
Contentsquare helps global financial services providers improve customer experience and business results.