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- Life at Contentsquare
6 min read
Creating a Family-Friendly Workplace at Contentsquare
Did you know that June 1 is Global Parents Day? Most parents may think that every day is global children’s day, so it’s important to shed light on the group of people who do it all: working parents! I recently had the opportunity to moderate a parent-packed panel supported by Contentsquare, focused on fostering a […]
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- Customer Experience
7 min read
What is customer segmentation and how does it improve CX (with types, tips and examples)
When you’re building, marketing or optimizing a product, there’s no ‘one size fits all’. No two customers have the same exact needs—so how do you address them? The answer is to put your product users into useful categories—otherwise known as customer segmentation. By dividing your customers into groups with similar attributes—from who they are to […]
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- Customer Experience
7 min read
A 5-step customer segmentation strategy to delight your users and grow your business
When you’re building, marketing and selling a product, you need to acknowledge a universal truth: if you try to appeal to everyone, you won’t appeal to anyone. That’s because your users aren’t carbon copies of each other. Your customer base is made up of many different individuals—from a range of industries and backgrounds, each with […]
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3 min read
Eurostar Group Leverages Digital to Reach 30 Million Passengers by 2030, Supported by Contentsquare
Paris, May 28th, 2024 – Eurostar Group, born from the merger of Thalys and Eurostar, has placed customer experience at the heart of its strategy through a digital transformation project called Delta. By delivering a faster, more seamless and more accessible experience on web and app, the European rail transport leader is on track to […]
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5 min read
A step-by-step guide to customer segmentation analysis (+ key metrics)
If you could write a personalized note to each of your prospects and customers, you would. You’d tell them exactly why they should buy your product or service, based on their love of heavy metal music, their career as a video editor or their home in the mountains. But with an audience of hundreds or […]
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- Customer Experience
7 min read
The 8 best customer segmentation tools to drive revenue and CX
Without segments, your customer data will only ever show top-level trends like lifetime value or churn. That’s why you need customer segmentation tools: to chop your data into meaningful portions and uncover the hidden insights that lead to revenue growth and happier customers. This guide takes you through the top customer segmentation tools and explains […]
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5 min read
Contentsquare’s journey to becoming a mission-driven company
Looking back on our journey of building this company, I’ve seen our priorities evolve over time, mirroring the different stages of growth and development. In the beginning, it was all about setting up the basics and establishing ourselves. Every day was a new challenge, and I learned by taking risks and making mistakes. As we […]
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2 min read
Paris, May 15 2024 – Contentsquare, a global leader in Digital Experience Analytics, announced it has officially become a purpose-driven organization, cementing its commitment to fostering a more responsible digital landscape. In line with its vision of better online experiences for all, Contentsquare will focus on helping businesses deliver experiences that are accessible, inclusive, trustworthy […]
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- Holiday Readiness
4 min read
5 holiday shopping trends to know for 2024
The holiday shopping season is critical for retailers and eCommerce brands to increase their revenue, expand their customer base, boost brand recognition and deplete their year-end inventory. And consumers know this—conversion rates soared between November and December. The busiest time of the busiest season was Black Friday weekend 2023 (November 24 to November 27, 2023), […]