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3 min read
What’s new & what’s not: notes from Adobe Cross-Channel Marketing Forum
New marketing trends from Adobe cross channel marketing forum: digital behavioral and customer segments across Adobe Marketing Cloud modules
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3 min read
Unable to Submit Form: Please Try Again
If there’s one thing we could skip when looking to purchase or download something online, it’s the dreaded form. But are you putting your clients through a contact form nightmare?
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2 min read
Heatmap Technology Is Revolutionizing How We Read the Customer Experience
A heatmap is a way of visualizing data using color coding to represent different values in a two-dimensional image. There are many different types...
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4 min read
Are web carousels out? 8 tips for mobile & desktop optimization
Web carousels (or sliders) were all the rage back in 2012 and 2013. Now fast-forward to the present day and we find many companies unsure of when. What's the verdict?
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2 min read
Clicktale and Optimizely integrate for smarter A/B and multivariate testing
Earlier this year, we were flipping through Wired magazine when we chanced upon a article on how the Director of Analytics for Barack Obama’s
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3 min read
CEM Analytics: it’s not all about the UI
May Marketing Madness Usability Week, Post #24 By Gary Angel Co-founder, President & CTO, Semphonic. CEM Analytics tools provide a field-day for classic Web and UI analysts.
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3 min read
Eye Tracking vs. Mouse Tracking Analytics
Usability studies have been and continue to be a key method for testing and optimizing website usability. In this article we take a look into the relevance of eye and mouse tracking.
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3 min read
"The definitive method for conducting accurate eye-tracking on a massive scale at a fraction of the cost". Today, Contensquare's mouse tracking solution...