Resources

AB tests can help resolve a variety of issues running rampant on your website and help you drive better results, but with only 1 in 7 tests generating any uplift, bringing focus to your strategy is key. Discover how AB testing informed by digital experience insights helped brands set strategic priorities around unique customer KPIs […]

Voice of the Customer (VoC) solutions enable brands to understand what customers think and feel about their digital experience. But how do you quantify negative feedback and turn negative customer reviews into actionable insights? Digital teams will miss a critical part of the customer experience with VoC alone. See our four use cases on how […]

The acquisition of new leads and the generation of sales ROI begins at the top of the sales funnel. But with customer acquisition costs skyrocketing, it’s difficult to achieve a strong ROI from your inbound marketing campaigns. Maximizing the effectiveness of your paid traffic acquisition strategy is crucial. Learn how brands leveraged customer behavior insights […]

The goal of content strategy is to produce content that engages site visitors and adds value to each stage of the customer journey. Maximizing ROI from digital content and improving underperforming content is every digital team’s objective — from creative to merchandising. Learn how to optimize your content strategy with behavioral analytics from our four […]

A brand’s competitive advantage requires speedy data-driven decisions for all team members. Experience makers are losing time and business when basing their digital experience without understanding their users’ behaviors. Learn how four brands created a successful digital transformation by implementing next-gen analytics.