Aquaculture for all

Seafood traceability startup seeks to diversify and expand

Technology & equipment Oysters Post-harvest +5 more

BlueTrace, the software platform designed to improve the traceability of seafood, has announced it now has 430 clients across North America.

BlueTrace originally focused on the North American oyster sector, but has now expanded into other seafood species

The startup is also developing new traceability tools © BlueTrace

As of last week, their clients had printed 5,007,844 tags and labels – each of which includes a QR code connecting the regulatory and operational data needed to simplify seafood operations and compliance.

The startup says that it is now rapidly expanding, with many customers now using the software to track their inventory of tuna, swordfish, scallops, lobster, seaweed, and other species. Over 60 clients use their distributor solution to get advanced shipping notices and create digital receiving and shipping logs.

It adds that several customers are now piloting the latest version of the platform, which includes item catalogue management, real-time inventory and pricing management.

“Now folks in the office can see what is happening on the floor in real time. Sales and operations know how many oysters, how many pounds of tuna or crates of lobsters they have at any given moment. Improving operations, reducing waste and giving them control over their business,” BlueTrace explains in a press release.

“Our mission is to simplify the seafood industry. The seafood industry has been around forever, and it does a lot of things well, but they are drowning in redundant paperwork. The lack of visibility into their operations makes it hard for them to scale. Ninety percent of the seafood industry is small-to-midsize businesses that simply lack reasonably priced tools to do their jobs effectively,” added Chip Terry, CEO.

“We love the way the BlueTrace team always listens and comes up with simple solutions that help companies like us grow,” commented Trey McMillan of LowCountry Oysters in South Carolina.

“BlueTrace is just what we need to simplify our complex paperwork and reduce errors. Our regulator is super happy and we feel more in control,” said Paul Hagan of Denarius Trading in Boston.

Food safety compliance

The Food Safety Modernization Act (FSMA) requires companies to have detailed records of their food safety practices, including information about incoming shipments, according to Joe Lasprogata vice-president at Samuel and Son Seafood. For a company like Samuels with multiple locations and high volumes of seafood, this can be a cumbersome and time-consuming task.

By utilising technology that provides visibility into incoming shipments and helps to seamlessly collect the necessary information for FSMA compliance, companies can streamline their processes and ensure they are meeting all regulatory requirements. This not only helps to protect the safety of their products and customers but also saves time and resources for the company.

The next version of BlueTrace, which will be rolling out this spring, includes a cloud-based system for managing sales and purchasing, while creating the invoices and purchase orders needed in their existing accounting systems.

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