Benefits of Product Analytics
Product Analytics
Improve retention & loyalty
Understand multi-session user journeys across your websites, apps, and other branded experiences to drive better conversion and retention over time.
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Improve end-to-end journeys
Get the full picture across sessions and devices
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Web analytics
Understand what drives loyal customer relationships throughout the entire journey
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Increase customer lifetime value
Discover what makes customers come back
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Replay to understand
See exactly what needs fixing and where
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Build better features
Identify success factors and pains, and know what to improve
Key Capabilities
Web Analytics
Driving loyal customer relationships
Key web metrics seamlessly integrated into your product analytics so you can measure engagement and marketing impact. You’ll understand where to focus so you can maximize your revenue per customer.
Retention Analysis 
User Segmentation 
Session Replay 
Contentsquare AI 
Most common use cases
Drive customer lifetime value and lower churn
Measure the impact of all the customer experience elements, such as campaigns, content, A/B tests and features, across sessions and customer milestones to optimize for long-term value.
Discover what brings your customers back and how to improve it
Analyze conversions and retention across sessions to uncover what drives your customers to engage, what brings them back and where they drop off. Then, zero in on the causes and how to improve it in session replay.
Improve personalization and build loyalty
Distinguish user segments (e.g. new signups, loyal customers, casual users), compare their journeys and discover how to tailor experiences, communications and offerings to drive personalization and build loyalty.
Tune Content for Conversion
See top down how your users are engaging, what content elements make them come back to your sites and apps, and what drives them to convert over time. Display our unique Zone-based Heatmap metrics such as Retention Rate and Multi-Session Conversion Rate directly over your content elements to make informed decisions.
All-in-one experience platform
Increase engagement and conversion.
Get started with us!
Fill out this form to book a demo with our experts and you'll see how Contentsquare can help your team to build seamless digital experiences across web and app.
- We will get in touch to set up a discovery meeting with you.
- Then, we will prepare and schedule you a personalized demo.
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Frequently Asked Questions
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A product analytics tool is a software application/ platform that allows businesses to collect and analyze data related to their products. It tracks user behavior, engagement, and other metrics to provide insights for improving product performance and user experience.
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Product Analytics enables product, data and marketing teams to understand and improve product adoption, growth and customer retention. It does this by surfacing user journeys and interaction events at a user-level. It helps to prioritize product development and investment by uncovering user behavior trends at each milestone in the user journey.
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Using a product analytics tool can provide valuable insights into user behavior, feature usage, and product performance. This data can help businesses make data-driven decisions, enhance product development, optimize marketing strategies, and ultimately improve customer satisfaction and revenue.
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A product analytics tool typically works by integrating with the product or website, collecting data on user interactions, events, and metrics. It then processes and presents this data in a visual and actionable format, allowing businesses to analyze and derive insights from the collected information.
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When choosing a product analytics tool, consider features like event tracking, user segmentation, funnel analysis, cohort analysis, A/B testing, and integrations with other tools. Look for tools that provide real-time data, customizable dashboards, and comprehensive reporting capabilities to meet your specific needs.
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Product Analytics insights identify the what, when, and who to focus on for digital.
However, knowing the drop off points doesn’t explain why the issue occurred or how to fix the problem, often requiring a deeper dive with Digital Experience Analytics and Digital Experience Monitoring.-
- Digital Experience Analytics can identify why some users succeed in their journeys while others were confused or not interested so teams can uncover opportunities for better product solutions
- Digital Experience Monitoring will surface the root cause behind experience blockers, regardless of whether they are due to technical issues, slow speeds or simply a confusing UX
- Voice of Customer will let customers tell product teams where they see opportunities and issues using their own words
The combination makes for an all-in-one experience platform that transforms the entire team with an ability to create better products and experiences.
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Our vision is crystal clear: we’re building one single platform to understand and continuously improve the customer experience (CX) across all channels and segments.
Experience is a team sport and in order to be successful and efficient, teams need a single source of truth to work from — not multiple data sets that need to be integrated manually.
Integrating product analytics capabilities into the Contentsquare platform will enable our customers with an all-in-one experience platform that provides a complete view of the end-to-end customer experience across web and apps. With one single source of truth for understanding the customer experience, teams are able to align around common metrics and what action needs to be taken.