Blog - Miscellaneous

4 min read

3 key insights: The Braze 2024 Global Customer Engagement Review (+ tips and tools)

The most recent edition of the Braze Customer Engagement Review (CER) surveyed 1,900 marketing executives from across 14 countries to identify key customer engagement insights that influence how marketing teams interact with their users in 2024.  In this article, we analyze the top three trends from this report, including how top-performing companies are Using artificial […]

3 min read

Retail Sees Shift to Mobile Driving More than Half of Revenue and Nearly 80% of Traffic, According to New Report

Report Shows Soaring Ad Costs and Declining Traffic Drove Cost Per Visit Up 12.4% for Brands New York, NY—March 20, 2024— Retailers have a key opportunity as they face soaring costs on ecommerce’s most critical acquisition channels, Meta and Google, which have driven up costs per visit by 12.4%–above average by 3%-according to Contentsquare’s new […]

3 min read

Nearly Sixty Percent of Brands See Drop in Online Traffic and Consumption in 2023, According to New Report

Contentsquare Finds Rising Ad Spend and Falling Traffic Increase Cost Per Visit by over 9% Report Also Reveals Frustration Has Increased, Impacting 2 in 5 Online Visits in 2023 New York, NY—February 14, 2024 —Digital ad spend is set to surpass $740 billion in 2024, yet website traffic, consumption and conversion were all down last […]

4 min read

Digital Experience Monitoring (DEM): What is it and why do you need it

Digital experience monitoring (DEM) helps track, understand and optimize your end-user experience, helping uncover everything that could derail a good experience. Insights derived from DEM effectively improve site performance, speed up error resolution, and enhance the overall digital customer journey by identifying areas of frustration and struggle. We sat down with Andrew Taylor, VP of Product […]

3 min read

Day in the Life: Riccardo Porcu, Android Software Engineer at Contentsquare

Hey there! I am Riccardo, originally from Florence (Italy), currently working in Paris as an Android Software Engineer at Contentsquare. I’ve been part of this exciting journey for more than a year now. Today, I’m here to give you a sneak peek into my daily life as a member of the Session Replay team, focusing […]

3 min read

How to use product analytics to increase customer engagement

Product analytics metrics tell you if your product feature successfully engages customers.   The right metrics help you find improvement opportunities and create a standout digital customer experience. They’re also essential to measure the impact of individual product features and help with product performance analysis.  But wait, which product metrics matter most? And how can […]

3 min read

6 trends in digital marketing to look out for in 2024

Which trends in digital marketing are set to dominate the landscape in 2024? Keep reading to discover six trends as predicted by marketing experts, and download our What’s Next in CX? 2024 Digital Customer Experience Trends Report to find out how to prepare your digital CX strategy for next year.  88% of consumers say a […]

6 min read

Navigating Your Sales Development Career Search: Tips from a Contentsquare Recruiter

Let me introduce you to Rebecca Edwards-Cook, a Talent Acquisition Specialist based in London. Rebecca has been a part of the Contentsquare team since April 2022 and collaborates with various business units, including Sales Development, to identify and connect top talent with exciting opportunities with us. Recently, we had the chance to sit down with […]