Blog - Retail

4 min read

5 holiday shopping trends to know for 2024

The holiday shopping season is critical for retailers and eCommerce brands to increase their revenue, expand their customer base, boost brand recognition and deplete their year-end inventory. And consumers know this—conversion rates soared between November and December.  The busiest time of the busiest season was Black Friday weekend 2023 (November 24 to November 27, 2023), […]

3 min read

Retail Sees Shift to Mobile Driving More than Half of Revenue and Nearly 80% of Traffic, According to New Report

Report Shows Soaring Ad Costs and Declining Traffic Drove Cost Per Visit Up 12.4% for Brands New York, NY—March 20, 2024— Retailers have a key opportunity as they face soaring costs on ecommerce’s most critical acquisition channels, Meta and Google, which have driven up costs per visit by 12.4%–above average by 3%-according to Contentsquare’s new […]

4 min read

Learn how WhistleOut uses Contentsquare to understand user behaviour

As we live our lives increasingly online, it’s crucial for brands to understand how customers behave. Every click or scroll tells us something valuable about what customers like and don’t like, as well as their intentions online. By paying attention to these clues, brands can make better decisions, create more personalized experiences, and grow their […]

3 min read

Nearly Sixty Percent of Brands See Drop in Online Traffic and Consumption in 2023, According to New Report

Contentsquare Finds Rising Ad Spend and Falling Traffic Increase Cost Per Visit by over 9% Report Also Reveals Frustration Has Increased, Impacting 2 in 5 Online Visits in 2023 New York, NY—February 14, 2024 —Digital ad spend is set to surpass $740 billion in 2024, yet website traffic, consumption and conversion were all down last […]

3 min read

7 holiday shopping frustrations and how to fix them

The busy holiday shopping season is well underway, but that doesn’t mean you can’t still improve your customers’ digital experiences. This time of year can be stressful, so creating seamless shopping journeys and reducing frustrating friction points will leave your customers delighted and ready to return. Contentsquare recently surveyed over 600 US consumers about their […]

3 min read

How Koala adopts simplicity in their UX and product design

Koala on why simplicity is key when designing UX  To design user experiences that actually convert in the age of distraction, Scott Shillinglaw, Senior Digital Product Manager at Koala, lives by three words – less is more.  At CX Circle Sydney, Scott reflects on how embracing simplicity helped the team improve engagement and conversion metrics. […]

7 min read

How to prepare your website for the most important eCommerce peak season ever

Preparing for eCommerce peak season? Read on for tips on how to make your next peak campaign a smash hit—and how Digital Experience Analytics will help you do it. The clue’s in the name: Peak seasons are always a big deal for eCommerce brands. Whether it’s Christmas, Halloween, Valentine’s Day, Mother’s Day, Father’s Day or Cyber […]

5 min read

Why “phygital” is the future of customer experience

In the world of eCommerce, the phrase “phygital” has recently emerged to describe a new way of thinking about the customer experience. What is a phygital customer experience? What are the benefits of this approach? What could it mean for your brand? This article seeks to answer all these questions and looks at practical examples […]