Blog - Financial Services
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5 min read
Digital experience in insurance: Selling the steak, not the sizzle
In the highly regulated UK financial services market, selling consumers the wrong products can result in severe consequences. So, how can you ensure you create great digital experiences in insurance that drive customer value and are compliant? What can other companies learn from those who perform this impressive balancing act? When selling insurance in the […]
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3 min read
Report Shows Soaring Ad Costs and Declining Traffic Drove Cost Per Visit Up 12.4% for Brands New York, NY—March 20, 2024— Retailers have a key opportunity as they face soaring costs on ecommerce’s most critical acquisition channels, Meta and Google, which have driven up costs per visit by 12.4%–above average by 3%-according to Contentsquare’s new […]
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3 min read
Contentsquare Finds Rising Ad Spend and Falling Traffic Increase Cost Per Visit by over 9% Report Also Reveals Frustration Has Increased, Impacting 2 in 5 Online Visits in 2023 New York, NY—February 14, 2024 —Digital ad spend is set to surpass $740 billion in 2024, yet website traffic, consumption and conversion were all down last […]
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3 min read
Why StoneX chose Contentsquare to ensure website relaunch success
We recently sat down with Carlos Ma, Head of Digital Experience at global financial services network StoneX. Following the recent corporate website relaunch, we were keen to find out what challenges lay ahead, and what motivated the company to choose Contentsquare’s platform to help optimize the customer experience. About Carlos and StoneX’s website relaunch As […]
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5 min read
How nib uses Contentsquare to understand the customer journey and drive experimentation
In today’s digital age, having a holistic understanding of the customer journey is crucial if brands want to be able to design and deliver seamless experiences. No one likes a website or app that’s tricky to navigate – think about the last time this happened to you. You likely abandoned your journey. Brands typically only […]
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4 min read
How good digital banking strategy impacts contact centers
In modern banking, customer service encompasses a mix of digital banking strategy across channels, remote human interaction (contact centers), and traditional physical human interaction (branches). The industry has witnessed a shift from relying solely on branches to adopting more scalable service options, and now, all these elements must work in harmony. Contact centers have proven […]
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3 min read
3 ways your banking customer journey is frustrating customers—and what to do about it
Today, the biggest branch and storefront for a typical financial services (FinServ) company is its website. And what customers expect from digital, and from the digital banking customer journey, is convenience. The last thing they want from a digital experience is friction. Unfortunately, our 2023 Financial Services Digital Experience Benchmark report shows that over one in […]
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4 min read
Mind the Gap: what leaders do in Digital Banking Strategy that the rest don’t
In the rapidly evolving landscape of banking, digital transformation has become a top priority for banks worldwide. Recognizing the significance of getting digital banking right in order to retain and delight customers, financial institutions are striving to excel in this realm. What sets apart the leaders in digital banking? How do they manage to stand […]