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3 min read
Contentsquare appoints Melanie Oberman as Chief People Officer
Contentsquare appoints Melanie Oberman as Chief People Officer Melanie Oberman joins the Executive Team as a seasoned people leader to drive the company’s global talent strategy and strengthen its leadership team as it scales New York, NY, September 17, 2024, 9am ET –– Contentsquare, a global leader in digital experience analytics, today announced the appointment […]
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4 min read
Contentsquare is Named to the Forbes Cloud 100 List for the Second Consecutive Year
Digital Analytics leader ranks amongst the world’s top cloud technology companies NEW YORK (August 6, 2024) – Contentsquare, a global leader in Digital Analytics, has been named once again to the Forbes Cloud 100, the definitive ranking of the top 100 private cloud companies globally. The list is published by Forbes in partnership with Bessemer […]
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7 min read
If you work in analytics, your most valuable resource isn’t spreadsheets, SQL databases or coffee—it’s time. That’s probably why so many analysts are excited about the prospect of only putting in 30 hours a week while artificial intelligence (AI) does the work for them. But is analytics AI really that good? Sure, AI has become […]
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2 min read
Unlocking Tech Careers: Contentsquare’s EPD insights at Epitech
Contentsquare x Epitech Last month, Christophe Kalenzaga, a Senior Software Engineer at Contentsquare, delivered a presentation for second-year students at Epitech, a renowned French engineering school dedicated to training students for careers in the tech industry. His presentation focused on the behind-the-scenes of Contentsquare’s experience intelligence platform and offered 30 students true insight into the […]
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- Customer Experience
5 min read
The awareness stage: How to capture and keep your visitors’ attention
Imagine walking into a store for the first time, and everything just clicks—the layout is perfect, the products are exactly what you need, and the staff is super friendly. You’d probably want to come back, right? Well, the same applies to websites. The first time someone visits your site, they should have a seamless and […]
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- Partners
4 min read
3 key insights: The Braze 2024 Global Customer Engagement Review (+ tips and tools)
The most recent edition of the Braze Customer Engagement Review (CER) surveyed 1,900 marketing executives from across 14 countries to identify key customer engagement insights that influence how marketing teams interact with their users in 2024. In this article, we analyze the top three trends from this report, including how top-performing companies are Using artificial […]
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6 min read
8 customer segmentation models to choose from—and how to collect data for each
Not all your customers want the same thing. But when you categorize them using different customer segmentation models, you start noticing similarities within each segment. These models let you tailor your marketing efforts and create products for smaller user groups. Catering to your customers’ specific characteristics makes them more responsive to your messaging or offering. […]
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5 min read
A simpler path to great customer experiences
According to Gartner, organizations are spending 25.4% of their marketing budget on technology. At the same time, teams are using only a third of their stack’s capability. And it’s going down. Biggest impediment? The sheer “complexity and sprawl” of the current MarTech ecosystem. In the realm of Customer Experience (CX), the accumulation of underused tech […]
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4 min read
Global analytics leader integrates qualitative and quantitative analytics with native Voice of Customer (VoC) product addition to help brands improve NPS, retention, conversion, and performance. London, June 13th, 2024, 4:00 am ET / 9:00 am BST – Contentsquare, a global leader in Digital Analytics, today announced its new Experience Intelligence platform, connecting for the first […]